Saturday, May 16, 2020
Ethical And Ethical Challenges Of Organizations - 1536 Words
ââ¬Å"A major problem we identify in business is that organisations are designed as profit making mechanisms and have no interest in the good of societyâ⬠(Bartlett Preston, 2000). Companies always want to have an ethical advantage over other companies but only for the profit. With globalisation and technological advances, it can put a stress on some companies as they always need profit and market share to be successful and grow. ââ¬Å"Individual managers (tone at the top) play an essential role making sure (that unethical behaviour) doesn t happen,â⬠(Heskett, 2011). Companies rely on their top managers to make these hard decisions about ethics. Though the company had these values and views it is the managers who make the decision for the business. Hence companies in a competitive environment will not always be ethical. (Angelo Kinicki, 2015) There are four approaches to deciding ethical dilemmas; utilitarian approach is guided by what will result in the greatest good for the greatest number of people. The individual approach is guided by what will result in the individualââ¬â¢s best long term interests. The moral-right approach is guided by respect for the fundamental rights of human beings. Last the justice approach is guided by respect for impartial standards of fairness and equity. These approaches can be used by companies. They can help and provide guidelines for companies when faced with ethical dilemmas, this provides an alternative method. Ethical dilemmas often occur becauseShow MoreRelatedEthical Challenges in Business Organization (Maybank)5985 Words à |à 24 PagesEconomics and Management Sciences Department of Business Administration Business Ethics MGT 3020 Dr. Naail Mohammed Kamil Ethical Challenges in Business Organization: A Study of Maybank Investment Bank Group Members: Atiqah Bt Dalik 1223400 Aida Abidah Bt Anuar 1220954 Alya Maisarah Bt Zainal 1228000 Nor Amira Suhada Bt Othman 1224892 Ethical Challenges in Business Organization: A Study of Maybank Investment Bank Atiqah Bt Dalik(1), Aida Abidah Bt Anuar(2), Alya Maisara Bt Zainal(3), Nor AmiraRead MoreEthical Leadership And Ethical Decision Making Are A Challenge For Any Organization Or Institution Essay6614 Words à |à 27 Pages ED.D Organization Leadership Doctoral Qualifying Examination Student Examination ID Number QOL002 Ã¢â¬Æ' A. Ethical leadership and ethical decision making are a challenge for any organization or institution. Within your professional area/industry, analyze how and why ethical practices and behaviors are critical to your discipline and to the success of organizations. Justify your response in detail with three examples of current ethical practices and discuss the key theoretical conceptsRead MoreThe Ethical And Legal Challenges Of Mattel, Inc. Organization1805 Words à |à 8 Pagesvirtues chosen as it relates to the ethical and legal challenges to the Mattel, Inc. organization. In addition, this paper will provide three examples of virtue ethics: courage, humility, and. Each will be described on how the virtues selected might have been used to more appropriately guide the actions, behaviors, and/or policies of the Mattel Company. Organizations who want to be successful must commit to finding leaders who are willing to exemplify ethical behaviors and promoting virtue inRead MoreImportance Of Business Ethics On Previous And Current Literature Essay1459 Words à |à 6 Pagesbeing used, sensitivity of questions asked, content and length, method of administering, and sufficient response rate. In this type of research, business ethics research, the researchers are striving to obtain quantitative data or the frequency of ethical attitudes, behaviors, and experiences among the sample population (Rowley, 2014). There are several advantages and disadvantages to questionnaires. The advantages of using a questionnaire for research include standardized data collection, low costRead MoreEthical Issues Within The Field Of Human Resources1657 Words à |à 7 PagesOrganizations are increasingly facing problems with ethical issues in the field of human resources. Among the biggest ethical concerns businesses faced are th e quality of work life, diversity at the workplace, worth of an individual, impartiality of human resources managers, and fair remuneration of employees. These issues present challenges mainly due to attaining a balance between the interest of the organization and requirements of employees. Ranking them based on effect on productivity and organizationalRead MoreEssay on Uop Ethics/316 Week 5 Cross Cultural Perspectives1340 Words à |à 6 Pagesto similar ethical scenarios. Beekum, Stedam, and Yamamura (2003) suggest these differing conclusions will lead to conflict where one side perceives the outcome is ethical whereas the other does not. Another possible outcome is that one side may not even see a decision even being morally significant. Global organizations have the additional challenge when operating within a multi-national environment of recognizing cultural differences while maintaining a core moral and ethical foundation. Read MoreCultural Values and Personal Ethics Pa per1583 Words à |à 7 Pagesvalues are in disagreement, an ethical dilemma occurs. This article attempts to explain how personal, cultural, and organizational values play significant parts in decision-making. In addition, the foundation of ethical dilemmas can often be traced to conflicting values. This paper will also briefly discuss how ethical dilemmas can be mitigated. A practical approach for understanding how ethical dilemmas occur, how dilemmas can be prevented, and how to make ethical decisions can best be done byRead MoreThe Ethics Of Public Health Essay1123 Words à |à 5 Pagesof our role have special responsibilities for ethical conduct and ethical practices that go beyond meeting minimum legal and regulatory standards.â⬠ââ¬â American Public Health Association adopted a code of ethics developed by the Public Health Leadership Society. â⬠¢ APHAââ¬â¢s code of Ethics identifies: o Values and beliefs that are key assumptions underlying a public health perspective of health, community, and bases for action o Principles of the ethical practice of public health based on these explicitRead MoreEthical Issues Of The Healthcare Essay756 Words à |à 4 PagesEthical Systems in Healthcare Ethical Issues in Healthcare ââ¬Å"If you donââ¬â¢t have integrity, you have nothing. You canââ¬â¢t buy it. You can have all the money in the world, but if you are not a moral and ethical person, you really have nothingâ⬠. ââ¬âHenry Kravis - The American healthcare system delivers some of the finest care in the world. However, despite the high level of achievement delivered from the American healthcare system, it is afflicted with problems. Ethical issues that occur in the healthcareRead MorePersonal Model of Ethical Leadership1303 Words à |à 5 PagesPersonal Model of Ethical Leadership Personal Model of Ethical Leadership: Ethical leadership is an important aspect that should be practiced by all individuals in leadership positions despite of whether the leadership is intentional or unintentional, or formal or informal. However, practicing ethical leadership is difficult in some cases, especially when there are tough decisions to be made while the appropriate choice is unpleasant though its clear. Notably, ethical leadership is quite important
Wednesday, May 6, 2020
The Beauty Of Individuals Sydney J. Harris - 1603 Words
The Beauty of Individuals Sydney J. Harris once said, ââ¬Å"The whole purpose of education is to turn mirrors into windows.â⬠Many struggling individuals have turned their painful situations into positive ones with the support and guidance of teachers and positive role models. Schools frequently serve as recourses for students who experience problems at home and in social situations. These students are able to thrive and grow with the assistance of caring mentors. Melinda, the protagonist in SPEAK, and Tillie, the protagonist in The Effect of Gamma Rays on Man-in-the-Moon Marigolds, encounter barriers at school but discover teachers who are able to help them overcome personal difficulties. Both girls learn valuable life lessons and gain hope through certain academic courses, find important and encouraging mentors, and suffer ostracism at school for different reasons. In the book SPEAK by Laurie Halse Anderson, Melinda Sordino, a young girl attending Merryweather High School, is drastically transformed when raped by Andy Evans during a party at the end of her last school year. She becomes silent and secretive and does not trust others. Melinda struggles to revert back to the sweet, loving girl she used to be. Through art, learning, listening, and speaking, Melinda experiences positive transformations. Melindaââ¬â¢s tree, the piece of nature she is assigned to draw for a yearlong art project in Mr. Freemanââ¬â¢s class, gives her a way to express her emotions, and it symbolizes her growthShow MoreRelatedBlasting Music to Drown Out Reality Critique1545 Words à |à 7 Pagesââ¬Å"Blasting Music to Drown Out Realityâ⬠Critique Essay In the essay, ââ¬Å"Blasting Music to Drown Out Realityâ⬠, by Sydney J. Harris, the author is determined that people use music as a way to, ââ¬Å"keep reality at arms lengthâ⬠. ââ¬Å"It is not in order to hear the music, but in order that the vacuum in their minds may be soothed by the sound, so that silence does not force them into thinking about themselves or experiencing the real world of perception and sensation.â⬠This shows how music has be used as earplugsRead MoreSwot Analysis25582 Words à |à 103 Pages16/7/03 3:16 PM Page 642 end-of-book End-of-book: Case studies Q 643 case studies 19 Think design and performanceââ¬â think Sunbeam Cafà © Series Nicole Stegemann, School of Management and International Business, University of Western Sydney Limited, a manufacturer of pumps, filters and security products. GUDââ¬â¢s acquired Sunbeam in 1996. After catering for predominately female needs, it was the male populationââ¬â¢s turn to benefit from Sunbeamââ¬â¢s innovations. The electric shaverââ¬âShavemasterââ¬âwasRead MoreEthical Decision Making and Behavior13474 Words à |à 54 Pagesand alleviate the pain of others. Gratitude, awe, and elevation are other-praising (positive) emotions that open us up to new opportunities and relationships. They are prompted when someone has done something on our behalf, when we run across moral beauty (acts of charity, loyalty, and self-sacrifice, for example), and when we read or hear about moral exemplars (see Chapter 3). Gratitude motivates us to repay others; awe and elevation encourage us to become better persons and to take steps to helpRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 PagesUniversity Timothy A. Judge ââ¬âUniversity of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP DirectorRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesYOUNG UNIVERSITY Kim S. 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Form fits function: how modernist organizational theory challenges the relationship between individuals, groups and the organization through bureaucracy and hierarchy The virtuous bureaucracy Modernist themes in organizational design Modernist bureaucracy as a key challenge to organization design Contingency theory and organization design OrganizationRead MoreMarketing and E-commerce Business65852 Words à |à 264 PagesTraver New York University Azimuth Interactive, Inc. Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sà £o Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor In Chief: Stephanie Wall Executive Editor: Bob Horan Program Manager Team Lead: Ashley Santora Program Manager: Denise Vaughn Editorial Assistant: Kaylee Rotella Executive Marketing Manager: AnneRead MoreManagement Course: MbaâËâ10 General Management215330 Words à |à 862 Pagesdemonstrated in the following ways: ââ" ââ" ââ" The fast, fact-based decision-making managerial support power of information technology The faster-paced, less bureaucratic results provided in both Intranet and Internet forms for self-organizational individual actions within a companyââ¬â¢s infrastructure The fact that connecting the company with the Webââ¬â¢s e-frastructure can be so strong a power for both e-commerce and e-businessââ¬âfor example, by creating buyer ââ¬Å"self-serviceâ⬠for both sales growth, by increasingRead MoreStrategic Marketing Management337596 Words à |à 1351 PagesLoughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM â⬠¢ BOSTON â⬠¢ HEIDELBERG â⬠¢ LONDON â⬠¢ NEW YORK â⬠¢ OXFORD PARIS â⬠¢ SAN DIEGO â⬠¢ SAN FRANCISCO â⬠¢ SINGAPORE â⬠¢ SYDNEY â⬠¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998, 1999, 2001, 2003 Third edition 2005 Copyright à © 1992, 1997, 2005
Tuesday, May 5, 2020
My work experience Essay Example For Students
My work experience Essay Through looking at the choices for taking part in work experience, that was when I saw the future before my eyes, I have always wanted to be a fitness instructor, a physical education teacher o take up the career of being a coach. The choices list stated Football in the community, Glanford Park Scunthorpe the thought of being trained by professionals excited me; I knew this would be for me. I decided to write this down as my first choice of work placement. Week later the whole class was given placement details about their choice of work experience, at the top of the letter the sheet was given the title Recreational Training Assistant to me this sounded very professional. My working hours were to be 9:00am to 5:00pm. In the past I have already trained with the scheme and I found it very enjoyable and improved my football incredibly, a friend of mine, Paul, is part of the team, through contact with him I was confident that this experience would be to a certain extent successful. Paul informed me that the working hours may differ from what was stated on the letter I received, I was comfortable with that as I knew I would be making a difference within the community and I was happy to use my own time to participate in something I found interesting and enjoyable. I was informed that I had to contact Lee Turnbull four weeks prior to the placement commencing for an interview and a health and safety information review. I rang and spoke to Lee Turnbull, he said that an interview wouldnt be necessary as on the first day I would use the morning by getting to know staff, the environment, and the rules of safety within the workplace. Two weeks prior to the start of work experience all the students taking part were given a work experience diary and log book, this was to sign the work experience agreement and fill in personal details. Health and safety awareness had to be stated as well as placement details. Throughout the week we were asked to make a diary of each day. Monday morning I woke up at seven oclock, I prepared my clothes the previous evening, they were an adidas tracksuit and trainers, I got ready for the first day at work. I was aware of the physical participation within my work experience so I prepared bottles of water as the weather was hot. My parents drove me to Barton where I was to meet up with another employee and catch the bus to Scunthorpe Bus Station. The journey to Scunthorpe was an hour and a half, on the way I felt apprehensive but in a way excited. This next week was to be a whole new experience for me and I was looking forward to working with children within the community and helping them develop new sporting skills and to teach them how I feel comfortable. I arrived at Scunthorpe Bus Station with Paul where we was to meet Max, another employee for the football in the community staff, Max drove Paul and I to Glanford Park, this is where the office was, a kind of office where everybody would meet to find out the tasks for the day. Lee Turnbull was waiting in the office, he was the kind of person who spoke his thoughts he was self-assured, confident, sociable and fun person to be around. He made me feel very welcome, he introduced me to other staff such as grounds-men of the football stadium and the football teams mascots. I was given a ground tour and shown all fire exits and toilets. Lee asked me to read the rules and regulations within the work place and the health and safety laws. I was then tested of my knowledge and according to all the staff I Passed with flying colors. By the time I had read all the rules and health and safety l laws it was lunch time. I was given an hour for a lunch break, I walked over to Tesco with Paul were I had a pasta salad. Returning back to the working world I was told to collect football equipment from the store and put it in the truck, this is what the workers referred to as a people carrier. On the work day plan it was set to go to Winteringham Primary School to teach some basic skills and understanding of football and to finish off with a penalty shootout competition for the whole school. Jungle EssayThe activities scheduled for six oclock were cancelled because of bad weather. Thursday evening I took part in a fashion show held at school called Fashion Passion I was to be there for seven oclock and wouldnt be able to leave until eleven oclock. Friday Morning as anybody could imagine I was really tired, everybody at work asked me how it went and told me today I was in charge of the other two people who were o work experience and our jobs today were advertisement, I had to go around shops putting out information leaflets about football in the community and speaking to members of the public about the scheme. I must admit handing out leaflets wasnt as enjoyable as been out with the rest of the team having the hands on experience, but further still I coped with it and was another job well done. By the end of the week I felt very comfortable working with the football in the community staff and they made me feel very welcome, so much so that I was offered a part time summer job. I took up this opportunity and I am now looking forward to a career in sports and education. During my work experience week I learnt a number of things about coaching. The students were taught that football is a game that has offensive and defensive responsibilities. I showed this through demonstration instructions. Recall and demonstrate the essential elements of passing and receiving Demonstrate how to run offensive patterns Demonstrate defensive capabilities Understand and implicate the legalities of defensive play. I learnt that all sessions should be well prepared beforehand, and that all equipment is in place before the players arrive. Coaches should insist on good timekeeping from the players. There is nothing worse than everyone waiting for one latecomer. Whenever possible practice on good surfaces, whether it is grass, all weather or even hard core. Expect and demand the highest possible standards when the coaching sessions begin. To get this ensure that everyone involved has the right attitude towards the practice. Give good demonstrations, this will save a long preamble of words, remember the players learn much quicker through their visual sense. Practice is vital to success. Players need to prove they can re-produce technical skills, learned in practices, into match situations. Furthermore players need to accept that they need to work at their game if they hope to improve. Every session should have at least 15 minutes of technical practice. Young players need to work with the ball all the time, so that control of it becomes second nature. The more touches the better for the players to retain their interest Coaches should try and assess the players both in practice and in their teams; especially the young, who should all have a development programme. Parents can help by assisting the discipline, attendance and punctuality of their offspring. Group sizes are important for training exercises. Ideally it should be no more than 15 players per coach. All techniques should be worked on à ¢Ã¢â ¬Ã¢â¬Å" not only those with which players are comfortable. Coaches will appreciate that players of the same age group generally follow a pattern, and so particular weaknesses can be worked on within the squad. For example under 7s will have a tendency to chase around in a pack following the ball, and so teaching positional sense will be an item in itself with this young group. Finally remember nothing comes easy, success has to be worked for no matter how much natural talent is available. I would highly recommend this place of work for anybody who has a great interest in sports and physical education.
Wednesday, April 15, 2020
Keys to Small Business Marketing
KEYS TO SMALL BUSINESS MARKETING Kimberly Smith, University of Houston Small Business Development CenterEach year, about 400,000 new small businesses open their doors to the economic landscape in their communities. But according to www.bloomberg.com, a whopping 80 percent of these new ventures will fail within the first 18 months. Whatââ¬â¢s the difference between one energetic, inspired entrepreneur with an idea that succeeds and a similar one who just canââ¬â¢t seem to get his or her business off the ground? To answer that question, I spoke with Kimberly Smith, director of marketing and publicity at the University of Houston Small Business Development Center. She shared her insights about strategic marketing tactics and how they help small businesses across all industries build their brand. ââ¬Å"If youââ¬â¢re an entrepreneur with a great idea, and youââ¬â¢ve had big sales at opening that later tapered off, you might be experiencing a combination of problems,â⬠said Smith. ââ¬Å"When business owners come to me for advice, I tell them in order to be successful, they have to have a well-planned, well-researched marketing strategy.â⬠According to Smith, if youââ¬â¢re a new or aspiring small business owner, there are five fundamental elements of a marketing strategy that will move you closer to achieving your business goals in the first year and beyond. Marketing Strategy Doââ¬â¢s: 1. DO identify your ideal target market for your product or service. It might be that everyone is your ââ¬Å"target market,â⬠but not everyone is ideal. Find out exactly who needs your service or product, who wants it, and who can afford it. Do lots of research, and find out exactly who fills those three categories. ââ¬Å"For example, when Apple started marketing their computers, they knew they wouldnââ¬â¢t be appealing to the cheapest consumers, so they used a different approach to marketing,â⬠Smith said. ââ¬Å"They advertised (their product) as a ââ¬Ëwork of artââ¬â¢ that would appeal specifically to people who would appreciate art ââ¬â like graphic designers, illustrators, innovators, musicians. That made the market much smaller and easier to target.â⬠2. DO figure out How to reach your ideal target market. Where are the people who need, want, and can afford what youââ¬â¢re selling? How can you get the word out to them? ââ¬Å"The best way to answer these questions is to do a lot of research,â⬠Smith said. ââ¬Å"So, if your ideal target market is professional women between the ages of 30-40, the next step is to figure out where they purchase. Online? In brick and mortar stores? Do they listen to certain TV or radio shows?â⬠Smith said that pinpointing the specific buying behaviors of your target market will lead you to the most effective places to spend your advertising dollars. Follow up with social media. ââ¬Å"Figure out which social media platform is the best fit for your product, and start posting there,â⬠Smith said. ââ¬Å"It takes time and effort, but it pays off.â⬠Helpful Hint: Call a TV or radio station, or a community newspaper ââ¬â any publication that posts a website with banner ads. Tell them youââ¬â¢re looking at their ads, and explain which market youââ¬â¢re trying to reach with your product or service. They can tell you exactly who their ads will connect with, so youââ¬â¢ll know if your advertising money will be well spent there or if you need to keep looking. Free Advice: ââ¬Å"The librarian here at the Small Business Development Center at the University of Houston will run a competitive marketing analysis free of charge for any small business owner,â⬠Smith said. ââ¬Å"Sheââ¬â¢ll help you figure out the trends so you can market more effectively in your particular industry.â⬠3. DO use surveys. If youââ¬â¢re in business, you have access to people. Itââ¬â¢s always a good idea to ask them questions about your products and services. ââ¬Å"Even if youââ¬â¢re still at pre-venture stage and you donââ¬â¢t have actual customers yet, survey your friends and family,â⬠Smith said. ââ¬Å"Ask them if they think the price points youââ¬â¢ve set are acceptable. Get as much feedback as you can about that.â⬠Ask how often they might need or want the product or service youââ¬â¢re selling, and how they tend to receive information about new products ââ¬â online, social media, flyers in the mailbox? ââ¬Å"Thatââ¬â¢s extremely useful information for your new business,â⬠Smith said. For new businesses that have already opened, Smith suggested a by-invitation-only special party consisting of a specific focus group of guests. ââ¬Å"If youââ¬â¢ve opened, you can use your own place to bring customers in after hours, let them know how much you appreciate them, and ask them to answer a few survey questions,â⬠she said. ââ¬Å"The feedback youââ¬â¢ll get from this is invaluable.â⬠4. DO claim and maintain your online presence. Too often, business owners believe their online profile ends at their website. ââ¬Å"If you want to succeed, you need to get beyond your website and set up profiles on Yelp, Google, the Yellow Pages, and Google Plus,â⬠Smith said. ââ¬Å"Claim them. Take control of your online profile. Make sure all of them convey a consistent message about your business, and all the details are correct across all of them ââ¬â your selling proposition, your business hours, your contact information.â⬠That also will positively affect your search engine optimization (SEO), which is essential for targeting your customers and driving traffic to your website. ââ¬Å"It helps to be at the top of the page when someone is searching for a business that has your products or services,â⬠Smith said. ââ¬Å"All the information should match. Itââ¬â¢s surprising how many inconsistencies there are from site to site with basic information like store hours. Thatââ¬â¢s confusing to the customers. Your pages should be constantly monitored and maintained.â⬠5. DO create a marketing plan using these elements. Smith said small business owners donââ¬â¢t always understand what she means when she tells them how important it is to create a marketing plan, but it just means pulling together the four previous points. ââ¬Å"Itââ¬â¢s just a way to make sure youââ¬â¢re finding your target audience, youââ¬â¢ve identified your unique selling points, and youââ¬â¢ve set goals with a plan to achieve them,â⬠she said. ââ¬Å"Youââ¬â¢re not just selling. Youââ¬â¢ve got an efficient, clear plan in place, and youââ¬â¢re progressing toward your goal.â⬠Marketing Strategy Donââ¬â¢ts: Not only should new business owners take an active role in planning and implementing their marketing strategy, they also should be wary of traps that can undermine their efforts. When entrepreneurs run out of money, itââ¬â¢s often because theyââ¬â¢re overconfident, their marketing message doesnââ¬â¢t connect with consumers, or they underestimate the need to keep up digitally. Smith said the following poor practices are a recipe for new business failure. 1. DONââ¬â¢T make assumptions. If a business owner assumes his product or service is so great that everyone will buy it, heââ¬â¢s in for a big disappointment, Smith said. ââ¬Å"This shows a real lack of focus and research into the ideal target market. Let people try your product or service for free and get feedback. That tactic usually works very well and teaches the owner a lot about how people are receiving his product or service.â⬠2. DONââ¬â¢T design your own logo or own website. Brand image is everything, and if itââ¬â¢s not on par with your competitorsââ¬â¢, your target customer base will not take you seriously. ââ¬Å"Unless youââ¬â¢re a trained graphic designer, hire a professional to do your logo and your website,â⬠Smith said. ââ¬Å"People often think cheapest is best, but the smart thing is to set aside the money you need to get a good website and logo, and hire a very reputable person to do them.â⬠3. DONââ¬â¢T create too many social media profiles. Itââ¬â¢s better to have one or two well-maintained social media profiles that fit your business than to have a lot of profiles that donââ¬â¢t get any traffic. ââ¬Å"Your ideal target market canââ¬â¢t necessarily be reached on all social media platforms,â⬠Smith said. ââ¬Å"Itââ¬â¢s impossible to keep posting on multiple social media pages, so choose one or two that match your products and services and post regularly. Donââ¬â¢t get on Pinterest if youââ¬â¢ve got a business or service that doesnââ¬â¢t apply.â⬠Hint: When the last post on a social media page is from a year ago, it could imply that youââ¬â¢re no longer in business, which causes customers to look elsewhere. 4. DONââ¬â¢T ignore bad reviews. When customers leave a bad review on Yelp or Google, donââ¬â¢t think it wonââ¬â¢t affect you. ââ¬Å"When people search for your business, those reviews will come up,â⬠Smith said. ââ¬Å"Negative reviews deter people from your business, whether theyââ¬â¢re true or not.â⬠She said itââ¬â¢s best to reply to each bad review and apologize for failing to meet expectations. Then offer something to make it right with the customer. 5. DONââ¬â¢T rely on referrals or word of mouth. You work hard to earn a good reputation and have your clients tell their friends about you, but relying on them to do that is another trap that can lead to failure. ââ¬Å"Itââ¬â¢s the ââ¬Ëif I build it, they will comeââ¬â¢ theory,â⬠Smith said. ââ¬Å"If you create a marketing plan and remain consistent, you do a good job with your customers, and you get lots of referrals and good word of mouth, imagine how well youââ¬â¢d do with advertising,â⬠she said. ââ¬Å"Advertising expands your customer base. If youââ¬â¢re already doing well, advertising will help you go beyond referrals and word of mouth. You can make enough money to hire more employees and go sit on the beach!â⬠BIO Kimberly Smith has nearly 20 years of experience in marketing and public relations. With the direction of the executive director, she is principally responsible for the marketing of the Texas Gulf Coast Small Business Development Center Network, the largest economic development program of the University of Houston System. Smiths vast experience in strategic marketing has helped businesses, large and small; build brands across a variety of industries. She has produced award-winning campaigns on national and international accounts such as JC Penney, Basset Furniture Industries, Harland Clarke and CHRISTUS Health. Smith is an avid photographer, foodie, and Texas Aggie football fan.
Thursday, March 12, 2020
Ibn Battuta and the Role of Women essays
Ibn Battuta and the Role of Women essays The role of women in society of Dar al-Islam in the 14th century and the world of Utopia have some similarities and many differences. The attitude toward the women of both societies differs for the most part. The location, different centuries and different religious backgrounds tend to account for the differences in opinions of the roles of women. The role of women in the 14th century society of Dar al Islam is limited to very few tasks. Under the guise of the patriarchal society, the males do not feel that the women can manage work, marriage, free choice and the right to make independent decisions. The women are domestic workers preparing food for many men to eat, preparing rooms for these men to meet in and sleep in, raising children and fulfilling men's desires. Many of the women are slaves and do many menial tasks. They do not seem to have any free time nor do they seem to be able to further their education. Ibn Battuta observes different customs as to the treatment of women. He did not agree with many of the local practices concerning women. He thought they were inconsistent with Islamic rectitude. In many cases he is very critical of women having a high status or being able to meet socially with men. He is also critical of women who in his view are not modest in dress, going topless, and not having their faces covered. He praises women who cover up and are thereby modest. Ibn is extremely strict, as a Muslim qadi would be about adultery and prostitution. One of Ibn Battuta's greatest aberrations was the women's modesty and the males acceptance of it. While Ibn was in Iwalatan he commented that,"most of the inhabitants belong to the Massufa, and as for their women they are extremely beautiful and are more important than men" (Battuta, 37). This seems to differ from the beliefs Ibn was raised with. The women in his life and religious settings were not more important then men. They wore ...
Tuesday, February 25, 2020
Bejjing(China) Need Blue Skies Essay Example | Topics and Well Written Essays - 250 words
Bejjing(China) Need Blue Skies - Essay Example This will includes the stringent measure of facing out backward production facilities which are the leading cause of the air pollution. Other than that, the government will start punishing the offenders without showing any form of mercy when using the law. This will prevent more people from causing the pollution or refusing to follow the law in as far as pollution measures are concerned. Since China has been pursuing economic growth more and at the expense of the environment leading to the increase in the levels of air pollution, the new government now vows to tackle the environmental issues first before economic growth can be pursued as the health of the Chinese people comes first. Lastly is that the government plans to work hand-in-hand with the citizens to clean the air as the success of the exercise needs the input of the public more (Kang Lim and Sui-Lee 1). Fisher, Max. ââ¬Å"The most shocking photo of Beijing air pollution Iââ¬â¢ve ever seen.â⬠The Washington Post, February 28, 2013. Retrieved from: http://www.washingtonpost.com/blogs/worldviews/wp/2013/02/28/the-most-shocking- photo-of-beijing-air-pollution-ive-ever-seen/ Kang Lim, Benjamin and Sui-Lee Wee. ââ¬Å"Chinese Premier Li Keqiang pledged on Sunday that his government would "show even greater resolve" in tackling Chinas festering pollution crisis, a source of increasing public fury.â⬠Reuters, March 17, 2013. Retrieved from:
Sunday, February 9, 2020
Intellectual property law Essay Example | Topics and Well Written Essays - 1500 words
Intellectual property law - Essay Example The case was viewed as critical to the search engineââ¬â¢s business model that had been built around the system. The ECJ also added that the Cour de Cassation, Franceââ¬â¢s highest court would have finality on other cases, case-by-case. The court also contended that its decision on whether the search engine company was liable over stored client data should be left in the hands of the French courts (Hill, 2012: p19). Google, it said, could not be held liable if at all it possessed a neutral role that was passive, automatic, and technical, pointing to a lack of data control or knowledge (Smith, 2012: p72). Previously, Google used to stop advertisers from buying the brand names of others as keywords, although, this policy was altered in 2004 for the North American market before the extension into Ireland and Britain four years later. An interim legal opinion in September of 2009 delivered by the European Court of Justice contended that Google had not infringed on any trademark law s or rights, via allowing the buying of keywords by advertisers in correspondence to registered trademarks. Several trademark lawyers, such as Fiona McBride of Withers & Rogers, described the European Court of Justiceââ¬â¢s ruling with regards to an adââ¬â¢s origin as perplexing (Stim, 2010: p34). ... Consequently, very rarely will users of the internet be able to ascertain that his or her services or goodsââ¬â¢ origin, as well as making it easier for advertisers to navigate the law and utilize trademarks from third parties as key words (Wherry, 2012: p77). This translates to advertisers being able to secure commercial advantages by taking a piggy ride on other trademarkââ¬â¢s reputations. This paper seeks a critical evaluation of the development of the trademark infringement law in relation to ad-words, as well as the implications of the European Union Court of Justiceââ¬â¢s ruling pertaining to the use of key words in advertising over the internet (Wild, 2011: p22). Development of the Law in Trade Mark Infringement relating to ââ¬ËAd-wordsââ¬â¢ As the analysis of the Louis Vuitton vs. Google Inc. above has indicated, trademarks are valuable assets to top corporations. In cases where these trademarks are exploited correctly, they endow their proprietors with increa sed benefits, distinctiveness, and fame (Bainbridge, 1999: p45). Therefore, the respective proprietors of these trademark rights, via contemplation of their significance and value, as well as devotion of material efforts towards their evolution in the future, can invest vast sums in attempts to protect them. During the past decade, proprietors of various trademarks have begun to turn their attention to violation of their trademarks that are occurring over the internet. The internet has shown a tremendous rate of growth over the past decade, which has led to new economic models developing, as well as novel methods of advertising (Colston & Galloway, 2010: p45). The internet has made, within the context of a new economic
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